I hadn't thought about this much until I read the latest state of the game update released recently.
One of the lines referenced an new ST series (Discovery) and I thought, nice, a new series!
I was disappointed to discover it was a prequel to TOS, not a continuation of the current timeline.
It could have even been a tie-in to the mmo, seeing the events of the game from a distant perspective, like a ship on the outskirts of the Federation reacting to what happens ingame without directly being involved much.
This is so they wouldn't have to be telling the stories of the game all the time and could tell their own stories for the most part.
So far, all I've seen in tv, movies and the mmo is backwards regression, the AOY update was used to add a lot of TOS specific content, the movies, Enterprise and Discovery all predate the TOS era.
Given that I am disappointed with Cryptic for not fully finishing the TNG content updates, I am concerned that when Discovery is released, they'll just use it as a reason to introduce a season update based fully around that show instead of working on the TNG completion.
And please note, I am not saying they can't do this, just they have to finish all the TNG content first.